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Why content marketing should be a part of your marketing strategy

Why content marketing should be a part of your marketing strategy

@hryzn

4/29/2020

Content marketing is the creating, publishing, and promoting of blog posts, videos, podcasts, and anything else targeted at a specific audience with the intention of attracting new customers.


Why content marketing?

  1. It Costs Less

    • Content marketing is free and gets approximately 3 times more leads than paid advertising.

  2. Content Helps Sales

    • Content is the beginning of the sales funnel and engages viewers first.

  3. Creates Long Term Value

    • A consistent and appealing strategy can provide a continuous flow of traffic.


Content marketing is an essential key to any digital marketing strategy and can be applied to a wide variety of businesses.


A simple blog can position your brand as an industry leader, and establish stronger ties with your audience to build a loyal fanbase. By building a loyal fanbase, you create a long term foundation for converting traffic.


Thats how coffee company Blue Bottle Coffee educated its customers and built a $700 million e-commerce business.


By leveraging content marketing, the coffee company showcased their expertise in the industry and created a brand that people wanted to talk about.


With a consistent strategy, you can enhance the power of your brand and build a business people know and love.